SERVICES
We can help you with:
- Business strategy. We’ll help you assess your competitors, (Business Intelligence approach) and the market and landscape you’re operating in. We’ll explore what sets your organization apart and how to leverage and highlight that. We will work with your team to help figure out how to price series & products, optimize your workflow, find and engage with your customers.
- Branding. With top shelf logo design - your brand is more than just your logo, visual identity, and your website. We’ll define who your organization is, how you communicate, and what your messaging should be. Starting with logo and event logo branding concepts.
- Marketing, advertising, public relations, and communications strategy. Soul Del Coronado, "The Del' can help you develop a full communications or campaign plan and a content strategy across earned, owned, and paid media. We’ll look at what’s needed to reach your goals through your website, social media channels, outreach, partnerships, press and media, advertising, and other tactics. We’ll define your key performance indicators (KPIs) and an evaluation approach to track your return on investment (ROI).
- Content development and campaign execution. Once you’ve approved our approach to strategy, it’s time to execute! We’ll choose a creative approach, and will help you determine what level of support you need to find and manage the right designers, developers, and freelancers to bring your ideas to life and get them out in the world. Our team will make sure things stay on track, monitor, and optimize performance along the way.
- Storytelling and communications training. We can help you get comfortable and sound compelling when you’re talking to potential customers, donors, investors, reporters, employees, and partners.
Aren’t sure exactly what you need or what those words mean? Don’t worry, our staff will help you figure it out and help you answer questions like:
- How can I reach my business goals?
- How can I stand out from my competitors?
- Who should I be trying to reach and why?
- How can I reach them, and what should I say to inspire action?
- What should my communications look like?
PROCESS
We’ll custom-tailor the process to meet your needs. But generally speaking, it will look something like this:
- Intake – Interested in working with us? Start by e-amil Alma@SoulDelCoronado.Com to scheduling a follow up free call. This is to make the most of your time and make sure we’re on the same page.
- Research and Discovery – Any good strategy is based on research, with a team of top trained and experienced intelligence officers on staff and this will be one of the most time-intensive and important aspects of the process.
- Recommendations – This is the culmination of all that research. You’ll get actionable insights and strategies you and your team can use.
- Content creation and Implementation – Whether you’ve never worked with a web developer or are a pro at coming up with Google Ad copy, we can work with you to determine what level of support you need.
- Monitoring and Optimization – Collecting and analyzing data — and modifying your approach — is essential for growth.